Website packages · all four
Website packages compared
Essentials, Starter, Professional and Premium side by side, each with a 10-page website and logo design.
01 · OVERVIEW
At a glance
| At a glance | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Price | $250 | $300 | $500 | $1,000 |
| Pages | 10 | 10 | 10 | 10 |
| Build | WordPress, ready-made theme | Custom code, branded layouts | Custom layouts | Fully custom UI/UX design |
| Logo | 1 concept, 1 revision | 2 concepts, 1 revision | 3 concepts, 2 revisions | 4 concepts, 3 revisions, brand guide |
| Website revisions | 1 round | 1 round | 2 rounds | 3 rounds |
| Blog | No | No | Yes | Yes |
| Forms and integrations | 1 form | 1 form | 3 forms, newsletter, live chat | CRM-connected forms, booking calendar, live chat |
| Languages | 1 | 1 | 1 | 2 |
| Support after launch | 7 days | 14 days | 30 days | 90 days |
| Delivery | 10 days | 14 days | 21 days | 35 days |
| Email inboxes (year 1) | 5 free | 5 free | 5 free | 5 free |
Every package includes the logo, 10 pages and 5 free email inboxes for the first year. Hosting and domain are priced separately.
02 · DESIGN
How the design changes
VIEW PACKAGE
Essentials
$250
Ref: Dental SOS
VIEW PACKAGE
Starter
$300
Ref: Dental SOS
VIEW PACKAGE
Professional
$500
Ref: Raycast + Linear
VIEW PACKAGE
Premium
$1,000
Ref: Framer
| Design | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Layout | WordPress theme layout, photo hero and short text sections | Custom-coded layout: two-column hero and card grids | Custom layouts built around your content | Fully custom layouts, designed page by page |
| Type and color | Theme fonts, your logo and colors applied | Fonts and colors coded to match your logo | Custom type and color scheme from your logo | Full brand system with light and dark sections |
| Images and graphics | Free stock images | Stock images and standard icons | Custom icons and graphics | Custom icons, illustrations and product visuals |
| Motion | None | None | Hover and click effects | Scroll animations and animated process diagrams |
| Interactive parts | Contact form | Contact form, click-to-call and WhatsApp button | Quote form, live chat, blog cards | Language switcher, booking calendar, live chat, CRM-linked forms |
| Design approval | Review after the build, 1 revision round | Review after the build, 1 revision round | Mockups of the homepage and 1 inner page, then 2 revision rounds | Figma mockups of the homepage and 3 key pages, then 3 revision rounds |
Open a package page to watch its demo recording. The recordings show third-party websites used only as design references, not our work.
03 · SCOPE
What is included
Each table puts the four packages side by side. Where every package is the same, one shaded cell spans the row.
Essentials or Starter: WordPress or custom code
Both packages include 10 pages and logo design. The difference is the platform underneath, and how far the site can grow.
| Essentials: WordPress | Starter: custom code | |
|---|---|---|
| Built on | WordPress with a ready-made theme | Custom code, with no theme or plugins underneath |
| Price and delivery | $250, live in 10 days | $300, live in 14 days |
| Editing | You edit text and images in the WordPress dashboard | Source files handed over with a written guide; no dashboard |
| Growth | Limited to what the theme and plugins allow | Built to scale: new pages, features and integrations are added in code |
| Best for | A simple information site that needs to be live fast | A site you expect to grow, or to connect to other systems later |
Choose Essentials to get online quickly on WordPress. Choose Starter if the site needs room to grow.
The 10 pages
| Page | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| 1. Home | Headline message, service highlights, call to action | Headline message, service highlights, trust badges, call to action | Custom hero section, service highlights, trust badges, newsletter signup, call to action | Animated hero section, service highlights, trust badges, consultation booking, newsletter signup |
| 2. About Us | Business story and mission | Business story, mission, team summary | Business story, mission, team summary | Business story, mission, team profiles |
| 3. Services | Overview of the services you offer | Overview of the services you offer | Overview of the services you offer | Overview of the services you offer, with custom graphics |
| 4. Products or Portfolio | Product or project listings with short descriptions | Product or project listings with short descriptions | Product or project listings with short descriptions | Product or project listings with detail sections |
| 5. How It Works | A simple 3 to 4 step explanation of your process | A simple 3 to 4 step explanation of your process | A 3 to 4 step explanation of your process, with custom icons | An animated step-by-step explanation of your process |
| 6. Industries | Same in all four: Sectors or customer types you serve, one block per sector | |||
| 7. Trust and Credentials | Same in all four: Certifications, policies and guarantees you supply | |||
| 8. FAQ / Blog | FAQ: Common questions in an expandable layout | FAQ: Common questions in an expandable layout | Blog and Resources: A blog you manage from your dashboard, with 3 starter posts you supply | Blog and Insights: A categorized blog you manage from your dashboard, with 5 starter posts you supply |
| 9. Contact | Contact form, address, map, phone and email | Contact form, address, map, phone and email | Contact form, quote request form, map, phone, email and live chat | Contact, quote and partner inquiry forms, booking calendar, map, live chat |
| 10. Privacy Policy and Terms | Same in all four: Legal text you supply, on one combined page | |||
Pages can be swapped at kickoff as long as the total stays at 10.
Functionality
| Feature | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Responsive layout | Included in all four | |||
| Design approach | WordPress ready-made theme, with your logo and colors | Custom code (no WordPress theme), with your logo, colors and fonts | Custom-designed layouts in your logo, colors and fonts | Fully custom UI/UX design in Figma, approved before build |
| Design mockups before build | Not included | Not included | Homepage and one inner page | Homepage and 3 key pages (Figma) |
| Custom icons, graphics, animations | Not included | Not included | Not included | Included (subtle scroll animations) |
| Forms with email notification | 1 form | 1 form | 3 forms (contact, quote request, partnership inquiry) | Up to 5 (contact, quote, consultation request, partner inquiry, newsletter) |
| Newsletter signup | Not included | Not included | Connected to a tool such as Mailchimp (free plan) | Included, as one of the 5 forms |
| Live chat widget | Not included | Not included | Included (free-tier tool) | Included |
| CRM lead capture | Not included | Not included | Not included | HubSpot free CRM or Google Sheets |
| Booking calendar for calls and consultations | Not included | Not included | Not included | Connected to a tool such as Calendly |
| Click-to-call and WhatsApp | Click-to-call button only | Click-to-call and WhatsApp button | Click-to-call and WhatsApp button | Click-to-call and WhatsApp button |
| Social links and Google Maps | Included in all four | |||
| SEO | Basic (page titles and descriptions) | Basic (page titles, descriptions, sitemap) | On-page SEO for all 10 pages, sitemap, Google Search Console | Advanced (keyword research, page optimization, schema markup, Search Console) |
| Google Analytics | Not included | Setup included | With form-submission tracking | GA4 with conversion tracking |
| SSL certificate | Included | Included | Included, plus weekly automatic backups | Included, plus daily automatic backups |
| Security hardening | Not included | Not included | Not included | Firewall and login protection with 2-factor authentication |
| Speed optimization | Not included | Basic (image compression, caching) | Standard (image compression, caching, lazy loading) | Advanced (image compression, caching, CDN on a free tier) |
| Blog | Not included | Not included | Included, 3 starter posts loaded | Included, 5 starter posts loaded |
| Cookie consent banner | Not included | Not included | Included | Included |
| Languages | 1 | 1 | 1 | English plus 1 language (you supply the translated text) |
| Editing it yourself | Text and images in the WordPress dashboard, with a written guide | Source files handed over, with a written guide (no dashboard) | Blog managed from your WordPress dashboard | Blog managed from your WordPress dashboard |
| Training | Written guide | Written guide | Recorded video walkthrough and written guide | 1-hour live session, recorded video and written guide |
| Payment processing, custom software | Not included in any package | |||
04 · BRAND
Logo design
The logo is part of every package and is designed around your business name.
Business name. Please confirm the name before kickoff. You can change it once, free of charge, until you approve the logo concept. A rename after approval is quoted separately.
| Logo item | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Concepts presented | 1 | 2 | 3 | 4 |
| Revision rounds | 1 | 1 | 2 | 3 |
| Final files | PNG, JPG and SVG | PNG, JPG and SVG | PNG, JPG, SVG and PDF | PNG, JPG, SVG and PDF |
| Versions | Full-color and single-color | Full-color and single-color | Full-color, single-color and white-on-dark | Full-color, single-color and white-on-dark |
| Website icon (favicon) | Included in all four | |||
| Social media profile and cover images | Not included | Not included | Included (LinkedIn, Facebook, X) | Included (LinkedIn, Facebook, X, Instagram) |
| Email signature design | Not included | Not included | Not included | Included |
| Mini brand guide (PDF) | Not included | Not included | Not included | Colors, typography and logo usage rules |
You own the final logo (and the brand guide, in Premium) once the final payment is received.
05 · SCHEDULE
Timeline
Days are counted from the day your deposit and content are both in. If content or feedback arrives late, the launch date moves by the same number of days.
| Phase (days) | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Kickoff and content | 1 to 2 | 1 to 3 | 1 to 4 | 1 to 5 (discovery and content plan) |
| Logo concepts | 2 to 4 | 3 to 6 | 4 to 8 | 5 to 12 (with brand guide) |
| Page design mockups | Not included | Not included | 8 to 12 | 12 to 20 (UI/UX in Figma) |
| Website build | 4 to 8 | 6 to 11 | 12 to 18 | 20 to 28 (with integrations) |
| Testing, security and speed | Within the build | Within the build | Within the build | 28 to 31 |
| Review and revision | 8 to 9 | 11 to 13 | 18 to 20 | 31 to 33 |
| Launch | 10 | 14 | 21 | 33 to 35 (live training, then launch) |
| Website revision rounds | 1 | 1 | Up to 2 | Up to 3 |
| Total delivery time | 10 days | 14 days | 21 days | 35 days |
06 · INVESTMENT
Website payment schedule
Each package is paid in installments. Essentials, Starter and Professional use two equal installments of 50%; Premium uses three, tied to milestones.
| Installment | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Installments | 2 | 2 | 2 | 3 |
| 1. Deposit (before kickoff) | $125 (50%) | $150 (50%) | $250 (50%) | $400 (40%) |
| 2. Design approval | Not applicable | Not applicable | Not applicable | $300 (30%), at Figma mockup approval (around day 20) |
| Final payment (after approval, before launch) | $125 (50%) | $150 (50%) | $250 (50%) | $300 (30%) |
| Total | $250 | $300 | $500 | $1,000 |
| Check | $125 + $125 = $250 | $150 + $150 = $300 | $250 + $250 = $500 | $400 + $300 + $300 = $1,000 |
The payment method is agreed at kickoff.
07 · HOSTING
Hosting, email and domain
Hosting and email prices are the same for every package. The domain name stays with your own provider.
| Service | Price | Details |
|---|---|---|
| Web hosting | $10 per month, or $40 per year | The annual plan saves $80: 12 × $10 = $120 on the monthly plan, against $40. |
| Email hosting | 5 inboxes free for the first year with any development package, then $36 per year | Additional inboxes are charged extra. |
| Domain | Paid to your own provider | You buy and renew the domain with your provider; we connect it to your site. |
What you pay BaigBots with each package
| Item | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Year 1 (annual hosting plan) | ||||
| Website package (one time) | $250 | $300 | $500 | $1,000 |
| Web hosting, annual plan | $40 | $40 | $40 | $40 |
| Email hosting, 5 inboxes (free in year 1) | $0 | $0 | $0 | $0 |
| Total, year 1 | $290 | $340 | $540 | $1,040 |
| Year 2 onward, per year | ||||
| Web hosting, annual plan | $40 | $40 | $40 | $40 |
| Email hosting, 5 inboxes | $36 | $36 | $36 | $36 |
| Total, per year | $76 | $76 | $76 | $76 |
| Other ways to read the cost | ||||
| Year 1 on the monthly plan (12 × $10 = $120 for hosting) | $370 | $420 | $620 | $1,120 |
| Three years, annual plan (year 1 + 2 × $76) | $442 | $492 | $692 | $1,192 |
Hosting and email are billed separately from the website package, in advance, for the plan you choose. Domain fees go to your own provider.
08 · BOUNDARIES
Not included
| Outside the price | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| Domain registration and renewal | Not included in any package. Paid to your own provider. | |||
| Copywriting and photography | You supply text and images, or we use free stock images | You supply text and images, or we use free stock images | You supply text and images, or we use free stock images | You supply text, translations and images, or we use free stock images |
| Privacy Policy, Terms, regulatory or licensing statements | You supply or approve them. | |||
| Payment processing, e-commerce, user accounts, custom software | Not included in any package. | |||
| Pages beyond the 10 listed | Quoted separately. | |||
| Email inboxes beyond the 5 included | Charged extra, quoted separately. | |||
| Work after the support window | After 7 days, quoted separately | After 14 days, quoted separately | After 30 days, quoted separately | After 90 days, quoted separately |
Premium also excludes paid plans of connected tools (CRM, booking calendar, newsletter, live chat) if you outgrow their free tiers, languages beyond the second, and integrations beyond the CRM and booking calendar. All are quoted separately.
09 · NEXT STEPS
Next steps
The delivery clock begins when the deposit and your content are both in.
| Step | Essentials | Starter | Professional | Premium |
|---|---|---|---|---|
| 1. Confirm | Reply to confirm the package you choose. | |||
| 2. Pay the deposit | $125 | $150 | $250 | $400 |
| 3. Hosting and domain | Choose a hosting plan (monthly or annual) and tell us who holds your domain. | |||
| 4. Name and content | Confirm your business name and send your text and images. | Confirm your business name and send your text and images. | Confirm your business name and send your text and images. | Confirm your business name and send your text, translations and images. |
| 5. Kickoff | Join the kickoff call. | |||
| Delivery clock | 10 days | 14 days | 21 days | 35 days |
Choose your package
Open a package page for its full scope and demo, or email us to confirm the one you want.